Wednesday, April 23, 2008

Cereal just got Interesting

Here is some information that is sure to spark a huge sales boost for breakfast cereal.  A recent study done at Oxford and Exeter Universities in Britain, states that pregnant mothers who skip breakfast and eat less, are more likely to give birth to girls, while mothers who consume more calories and a wider range of nutrients- including, specifically breakfast cereal- are more likely to have boys.  

I can see all the macho breakfast tables of America, husbands with their coaches shorts on forcing their wives to eat that third bowl of cereal.  "Are you still hungry honey?, have some more puffed Kashi!"  

The Universities asked 740 first time mothers in the UK to keep food diaries before and during early pregnancy.  The women didn't know the sex of their babies, but when researchers reviewed their food plans, they found that moms who consumed more calories of higher quality before conceiving were about 24 percent more likely to give birth to boys than the moms who ate less.  higher nutrient intake prior to conception, most notably the consumption of breakfast cereal are strongly associated with having a male infant.  

I can hear the wheels turning at Quaker Oats and Kellogg's.  Now who wants some Honey Bunches of O's?

No comments:

Post a Comment